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Salem Middle School PTA
Brand Identity Redesign
This redesign modernized their visuals and communication materials while ensuring consistency across digital and print platforms.
This project helped SMS and the PTA strengthen its visual identity, improve engagement with families, and unify branding across all touchpoints. #SalemProud
Logo Design
Developed a clean, bold Spartan-themed logo system representing strength, tradition, and school pride.
Style Guide
Defined typography, color palettes, and usage guidelines to maintain consistency across materials.
Front-End Web Development
Designed and built a user-friendly PTA website for seamless communication with parents and staff.
Content Strategy & Copywriting
Crafted compelling messaging for social media, website content, and school-wide announcements.
Print & Social Media Design
Created marketing assets, including flyers, banners, and branded social media graphics for events and promotions.
Salem Middle School and their PTA required a refreshed brand identity that reflected its values of leadership, unity, and community engagement.
